Post by account_disabled on Mar 6, 2024 2:08:37 GMT -5
The even when they arent in a buying mood. When theyre finally ready to buy or when your business has a special offer subscribers will already have an active relationship with you even if theyve never made a purchase before. You can be more creative with these emails. In some cases adding extra visuals or embedding links to audio and video can work really well. These are the types of engagement emails you can use 1. Welcome email your subscribers receive after theyve confirmed their email address. Since this is their first interaction with your brand in their inbox make it memorable and worth their while your branding clear.
In the example below from Warby Parker new subscribers can learn about the brands story get a free trial of the product Job Function Email List or look for a store near their location. Welcome email example Hero shots of Warby Parkers products quickly reveal the brands aesthetics. The large hero shots of the product and the company trivia at the end of the email quickly give the reader an idea about the aesthetics and voice of the brand. Welcome email brand voice The fun facts in this welcome email reveal a lot about their brand culture and voice.
Because the welcome email is highengagement it also works as a great transactional email. The above Experian study also found that welcome emails have higher transaction rates and revenue per email than other transactional emails. This is why its typical for welcome emails to also offer discounts or free shipping to new subscribers such as in the example below from cosmetics retailer Sally Beauty. Welcome email promo example With discount offers welcome emails can double as transactional emails. 2. Tutorials and Tips Emails You should also send instructive and educational emails that help subscribers in a way thats relevant to your business. These usually come in the form of howto tutorials and tips. They can be simple.
In the example below from Warby Parker new subscribers can learn about the brands story get a free trial of the product Job Function Email List or look for a store near their location. Welcome email example Hero shots of Warby Parkers products quickly reveal the brands aesthetics. The large hero shots of the product and the company trivia at the end of the email quickly give the reader an idea about the aesthetics and voice of the brand. Welcome email brand voice The fun facts in this welcome email reveal a lot about their brand culture and voice.
Because the welcome email is highengagement it also works as a great transactional email. The above Experian study also found that welcome emails have higher transaction rates and revenue per email than other transactional emails. This is why its typical for welcome emails to also offer discounts or free shipping to new subscribers such as in the example below from cosmetics retailer Sally Beauty. Welcome email promo example With discount offers welcome emails can double as transactional emails. 2. Tutorials and Tips Emails You should also send instructive and educational emails that help subscribers in a way thats relevant to your business. These usually come in the form of howto tutorials and tips. They can be simple.