Post by account_disabled on Feb 14, 2024 6:17:55 GMT -5
The social responsibility of brands in the face of misinformation on political, social and cultural issues has become an important concern. Misinformation affects not only the political sphere, but also public perception of issues vital to society, according to Weber Shandwick's Social Impact .
But even as consumers and collaborators demand greater engagement from brands on social and environmental issues, however, there are many questions about this conversation that brands face and will continue to demand the attention of senior management. So what can brands do in the face of these social responsibility challenges ?
The brand dilemma
In the digital information age, misinformation has become a critical problem. The question is, what role should brands play in combating misinformation on fast-moving cultural and political issues?
Brands find themselves in an ambivalent Taiwan Phone Number List position. On the one hand, they want to take advantage of digital spaces to achieve their business objectives, but on the other hand, they do not want to carry the responsibility of keeping those spaces safe and functional, unless there is a crisis that directly affects their reputation or sales.
The fight over ownership of disinformation has become a kind of tragedy of the commons, a concept that refers to the overexploitation of shared resources. Who owns the liability? The Director of Information Technology, in charge of safeguarding the company's systems? The Marketing Director, responsible for brand safety in a digital environment flooded with misinformation? Or perhaps the Director of Operations and Human Resources, who must intervene when misinformation causes chaos at the point of sale?
In other words, brands are willing to leverage digital spaces to their advantage, but they are often unwilling to invest resources in keeping those spaces free of misinformation, harmful content, or activities that could harm the user experience. Only when faced with a crisis that threatens their business interests are they willing to take action to address the security and functionality of those spaces.
social responsibility of brands against misinformation
The conflict between brand purpose and misinformation
As consumers and employees demand that brands become more vocal on a wide range of social and environmental issues, disinformation agents are leveraging these same issues to gain advantage on the global stage.
But even as consumers and collaborators demand greater engagement from brands on social and environmental issues, however, there are many questions about this conversation that brands face and will continue to demand the attention of senior management. So what can brands do in the face of these social responsibility challenges ?
The brand dilemma
In the digital information age, misinformation has become a critical problem. The question is, what role should brands play in combating misinformation on fast-moving cultural and political issues?
Brands find themselves in an ambivalent Taiwan Phone Number List position. On the one hand, they want to take advantage of digital spaces to achieve their business objectives, but on the other hand, they do not want to carry the responsibility of keeping those spaces safe and functional, unless there is a crisis that directly affects their reputation or sales.
The fight over ownership of disinformation has become a kind of tragedy of the commons, a concept that refers to the overexploitation of shared resources. Who owns the liability? The Director of Information Technology, in charge of safeguarding the company's systems? The Marketing Director, responsible for brand safety in a digital environment flooded with misinformation? Or perhaps the Director of Operations and Human Resources, who must intervene when misinformation causes chaos at the point of sale?
In other words, brands are willing to leverage digital spaces to their advantage, but they are often unwilling to invest resources in keeping those spaces free of misinformation, harmful content, or activities that could harm the user experience. Only when faced with a crisis that threatens their business interests are they willing to take action to address the security and functionality of those spaces.
social responsibility of brands against misinformation
The conflict between brand purpose and misinformation
As consumers and employees demand that brands become more vocal on a wide range of social and environmental issues, disinformation agents are leveraging these same issues to gain advantage on the global stage.