Post by account_disabled on Oct 17, 2023 23:49:15 GMT -5
Recently, a commercial for a well-known automobile brand caused great excitement by digitally recreating one of the greatest Brazilian singers, Elis Regina, who died in 1982, who not only drives an old car from the brand but also performs a duet with her daughter.
Legal, ethical and even political issues led CONAR (National Advertising Self-Regulation Council) to initiate an ethical process to investigate the advertisement. CONAR plans to analyze whether the heirs could authorize the use of the image of a deceased person for a piece created using Artificial Intelligence (AI), in scenes in which they did not participate at any time in their life.
It is important to remember that so far we do not Brother cell phone list have defined rules on the use of AI in Brazil. PL 2338/2023 is under discussion in the Senate , which intends to approve the so-called Civil Rights Framework for IA. Furthermore, normative questions regarding the right to use images, which are very personal, add fuel to the debate, in terms of knowing whether this right is transferable by inheritance.
The civilization in which we live, in which information and communication technologies play a vital and growing role, requires the construction of a “new ethics” focused on the “principle of responsibility”, based mainly on the assumption of risk and its consequences. It's all very dynamic and fast, as every minute a new technology emerges or may be emerging.
The future has already arrived, there is no time to waste. Smart technologies are already part of our daily lives. And compliance professionals need and must learn to use these solutions to their advantage, there is no doubt about their benefits.
This professional must also be able to impose limits so that these technologies are effectively used for the service and well-being of humanity, always respecting fundamental human rights and justice. It is no surprise that privacy and data protection are part of the list of fundamental rights in our Constitution.
Every new technology takes a step forward in the history of human civilization. And their inventors praise them, emphasizing their benefits and economic advantages. But it is also necessary to build a critical, responsible and ethical awareness, based on the risks that these innovations and their use could cause to humanity before the damage becomes irreversible, or too expensive to repair. Ethics, mainly, plays a big role in this construction.
Digital ethics needs to be built in a responsible and collective way, through an analysis and understanding of the risks involved. Adopting digital ethics requires changing habits. As the late Giovanni Buttarelli said, we have to bring humanity back to digital. We are not perfect, but we can strive to be fair and correct, this will be reflected in technology and consequently in our legislation, improving our society.
Legal, ethical and even political issues led CONAR (National Advertising Self-Regulation Council) to initiate an ethical process to investigate the advertisement. CONAR plans to analyze whether the heirs could authorize the use of the image of a deceased person for a piece created using Artificial Intelligence (AI), in scenes in which they did not participate at any time in their life.
It is important to remember that so far we do not Brother cell phone list have defined rules on the use of AI in Brazil. PL 2338/2023 is under discussion in the Senate , which intends to approve the so-called Civil Rights Framework for IA. Furthermore, normative questions regarding the right to use images, which are very personal, add fuel to the debate, in terms of knowing whether this right is transferable by inheritance.
The civilization in which we live, in which information and communication technologies play a vital and growing role, requires the construction of a “new ethics” focused on the “principle of responsibility”, based mainly on the assumption of risk and its consequences. It's all very dynamic and fast, as every minute a new technology emerges or may be emerging.
The future has already arrived, there is no time to waste. Smart technologies are already part of our daily lives. And compliance professionals need and must learn to use these solutions to their advantage, there is no doubt about their benefits.
This professional must also be able to impose limits so that these technologies are effectively used for the service and well-being of humanity, always respecting fundamental human rights and justice. It is no surprise that privacy and data protection are part of the list of fundamental rights in our Constitution.
Every new technology takes a step forward in the history of human civilization. And their inventors praise them, emphasizing their benefits and economic advantages. But it is also necessary to build a critical, responsible and ethical awareness, based on the risks that these innovations and their use could cause to humanity before the damage becomes irreversible, or too expensive to repair. Ethics, mainly, plays a big role in this construction.
Digital ethics needs to be built in a responsible and collective way, through an analysis and understanding of the risks involved. Adopting digital ethics requires changing habits. As the late Giovanni Buttarelli said, we have to bring humanity back to digital. We are not perfect, but we can strive to be fair and correct, this will be reflected in technology and consequently in our legislation, improving our society.